Privacy and Cookie Policy
The Data Controller of personal data, pursuant to and for the purposes of art. 13 of the European Regulation 2016/679 (GDPR) and other provisions in force, you are required to provide some information regarding the use of your personal data.
This Privacy Policy communicates how we collect, use, and disclose the Personal Data provided.
WE VALUE YOUR PRIVACY VERY HIGHLY. PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE LAYLA APPLICATION (THE "APPLICATION") OPERATED BY LAYLAELECTRIC, INC., A(N) CORPORATION FORMED IN DELAWARE, UNITED STATES ("US," "WE," "OUR") AS THIS PRIVACY POLICY CONTAINS IMPORTANT INFORMATION REGARDING YOUR PRIVACY AND HOW WE MAY USE THE INFORMATION WE COLLECT ABOUT YOU.
YOUR ACCESS TO AND USE OF THE APPLICATION IS CONDITIONAL UPON YOUR ACCEPTANCE OF AND COMPLIANCE WITH THIS PRIVACY POLICY. THIS PRIVACY POLICY APPLIES TO EVERYONE, INCLUDING, BUT NOT LIMITED TO: VISITORS, USERS, AND OTHERS, WHO WISH TO ACCESS OR USE THE APPLICATION.
BY ACCESSING OR USING THE APPLICATION, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DISAGREE WITH ANY PART OF THE PRIVACY POLICY, THEN YOU DO NOT HAVE OUR PERMISSION TO ACCESS OR USE THE APPLICATION.
Processing and Data Controller
Layla platform it's managed by the company LaylaElectric Inc.
The Data Controller you can contact is LaylaElectric Inc. (with registered office in 730 Arizona Ave 90401 Santa Monica (CA) United States; email address: legal@layla.eco; hereinafter "Layla").
Layla platform can be installed in your home or your other residential properties and collects data that allows you to monitor for variables, without intrusive cameras, in order to keep your home or properties safe.
Layla is committed to ensuring the privacy and security of personal information entered while using the Layla website, as well as the privacy of data that is processed by Layla Platform and third-party providers, and for users of the Layla services.
Layla Platform collects for the supply of its services through Layla app, when you interact with the Layla App or with our online website by submitting the website forms, purchase a subscription or register as a customer.
Under GDPR, Layla acts as:
- Data Controller with regard to Users' data collected as part of its activities;
- Processor about the personal data collected and processed by the Layla App (Layla has been appointed as Data Processor under the Agreement on the following link)
Personal Data processed
Layla processes the Personal Data of Users of the Layla app and website. These natural persons are also identified below as "Data Subjects", in accordance with the definitions in current legislation. Below we briefly explain what data we use and for what purposes.
Identity data, including: name (first name, surname), date of birth, email address, preferred language, Wifi networks and passwords, professional information (work email and company name), number of properties, address and name of each property. We use this data to verify your identity, for service provision, for payments and for messaging via email or via the website forms.
Contact details, including: your telephone number, shipping and billing address, email address and any other communication channels you have used to contact us for the purpose of obtaining further information. We use this data to contact you for different reasons depending on the purpose as well as help you with the services purchased through the Platform and to perform the delivery services of the physical products purchased through the Platform (the meter and the sensor).
Geolocation data, including: physical address. We use this data in order to manage our products and adapt your experience with the products themselves to your geographical area, as well as for billing.
Communication data: within the Platform it is possible to send messages via the website forms. The data is then managed within our email for the purpose of contacting the potential customer. Layla recommends not transmitting sensitive data within messages. The name provided by the user will be displayed next to the message.
Payment data: for purchases made by Users on the platform (including the purchase of physical products through the Platform), some personal data are necessarily processed including, in addition to contact data, the tax code, the billing address, financial information and card expiration date and possibly some payment data. The purpose is to allow payments to be made. Layla does not have access to the complete credit card number (and does not process it in any way), it is managed directly by the service provider.
Purchase information, including: payment service provider, subscription duration, price, currency. We use payment service providers to process payments and to manage any refunds. While we do not store credit card information, we do store the payment identification number which is issued by the respective provider (e.g. Apple, Google, Stripe) and may be assigned to you. We use it to process your payments.
Device and usage information, including: data about your device or browser, that gives us suggestions about your browsing habits or your use of devices and helps us to improve the app's functionality. Device information is collected through our app and your browsing data is collected from our cookies, tags and pixels. The data collected by monitoring services such as Google Analytics and Google Firebase, are then processed. This information includes, but is not limited to: IP addresses, data and visit times, session durations on our website and on the App, data volume transmitted, reference URLs (if you have reached our website via another website or an advertisement), visited pages, browser types (including language and version of the browser software), the type of browser and add-ons, device identifier and characteristics, type of device, versions, operating system version. This is often necessary for purposes related to network security, as well as for the owner's needs related to tracking the use of the service and for the development and improvements of the services.
The computer systems and software procedures responsible for the operation of the Layla App (Apple Store or Google Play or Huawei App Gallery) may acquire some data relating to Users transmitted in the use of smartphones and devices used. These may include, by way of example, geographical location, phone identity, User contacts, e-mail, credit card information. For more information on the processing and protection of personal data and their settings, you can consult:
Apple Store: https://www.apple.com/legal/internet-services/itunes/us/terms.html
Google Play: https://policies.google.com/privacy
Huawei App Gallery: https://consumer.huawei.com/minisite/cloudservice/hiapp/privacy-statement.htm?code=DE&branchid=2&language=en
Purpose of processing
Personal data are processed by the Data Controller for the purposes described above and therefore to:
Manage the Platform and provide the service to Users, and therefore to authenticate your access to an account, verify your Subscription, provide you with the subscription elected, use all the functions of the Platform, access to your preferences, to monitor and track for variables to allow you to tweak or to turn off those appliances and devices for energy efficiency and CO2 savings, to identify and map every leading device in your home or homes, to benchmark usage against similar properties in your area (forecast, and optimize your spend), get notified of out-of-the-norm noise and crowd levels, to receive real-time alerts on your home's indoor environment conditions (such as air quality, monoxide levels, temperature, humidity, mold, water leaks and smoke), to receive alerts on unusual activity and break your energy consumption reports down by property, location, time, appliances, or sensor to get complete overview of your spend and savings.
Manage messaging services within the Platform, among the Layla services there are also communication tools within the Platform such as the website forms or via email. The name (entered during registration or subsequently modified) of the User who sent the message will be displayed in the Layla emails and will be visible to us.
Manage purchases and payments and therefore manage payment operations both in credit and debit, both for the purchases of the Users on the Platform, for the subscriptions of Users. The data necessary for accounting, billing and tax management purposes are also managed.
Customer support, and therefore to carry out investigations, respond to your requests, and resolve complaints and service problems, e.g. to contact you following a question you put to our customer support team.
Fulfilment related to the execution of the contractual relationship, and therefore to process the payment and activation of the Subscription, to manage the orders related to the delivery of our physical devices, to manage the administrative, accounting, civil and fiscal obligations.
Serve business and research and development needs, and therefore to manage our business needs, including the creation (in anonymous and aggregate form) of statistics on the use of our services also divided by age, place and other, to monitor, analyze and improve the use of our products; we use, always in anonymous and/r aggregate form, all data relating to training and progress in order to improve our products and to develop and train our automated algorithms; as well as to protect the safety or integrity of the products themselves and their performance and functionality.
General marketing. Unless otherwise expressly stated in this Privacy Policy, we process Data to provide you with (personalized) marketing material about online products and services.
Marketing and communications via email/push message. Your email address communicated when submitting the website forms, or when registering with Layla will be used to provide you with communications, promotions and information on the Layla service. With your consent, we may send you personalized marketing emails or push messages with information on health and fitness topics, as well as related and unrelated products.
Legal basis of processing
The legal basis of the processing is represented by the need to execute the contract (Article 6.1.b of the GDPR), by the consent expressed during the registration phase (Article 6.1.a of the GDPR), by the pursuit of the legitimate interests of the Data Controller relating to management of their economic activity (Article 6.1.f of the GDPR), by the pursuit of the legitimate interests of the data subject to use the services (Article 6.1.f of the GDPR) and by the applicable legal obligations (Article 6.1.c of the GDPR).
Data provided by the Data Subjects
The provision of data is necessary for the provision of the service of the owner, and in some cases to comply with the law and to protect the legitimate interests of the Data Controller. Therefore, failure, partial or incorrect provision of such personal data will result in the objective impossibility for the Data Controller to establish or regularly conduct the contractual relationship.
Most of the Personal Data are recorded by us when Data Subjects themselves communicate them spontaneously, for example when they get in touch with us, especially when registering a Layla account, when activating a subscription when interacting with the Platform, when using the website forms, when contacting Customer Support (using email or pec), when entering or editing information or requesting information.
The data necessary for the creation of the profile are collected via our app which directly send data to AWS servers.
For more information on the processing and protection of personal data by AWS and on the related settings, you can consult the Amazon's "Data Policy" (https://aws.amazon.com/privacy/?nc1=h_ls) and the "AWS site Terms" (https://aws.amazon.com/terms/?nc1=f_pr).
Access permissions and data sharing with apps and devices
We need these access possibilities and information for the purpose of the technical functionality of our apps and the provision of the services offered with the app and the Platform in general, in particular to be able to access the location data and to send notifications. During the installation procedure and/or before first use, we request permission to access the individual functions and information and we will access these functions only to the extent that the Data Subject gives their consent. You can manually lock the access rights in the settings according to the respective operating system. How to proceed is indicated in the manufacturer's instructions for each OS device. However, keep in mind that in the absence of the relevant computerized, the use of the app will be limited or impossible. Before the first use of the app, permissions are requested for the purposes illustrated.
The data are processed in any case in the manner and for the purposes described in this statement.
You can choose whether to activate the data exchange between Layla and your device by accepting when requested or by selecting your preferences in the Layla settings. You can also choose to enable sharing of some data and not others. You can prevent Layla from accessing your data at any time by changing the settings on your mobile device.
Layla App's use and transfers of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Processing methods
The Data is processed in accordance with the General Data Protection Regulation (Reg. EU 2016/679, hereinafter also GDPR), as well as with the additional legal provisions in force.
Personal data is used only to the extent necessary to fulfill and perform our services or for other purposes as described in this statement.
The processing of personal data is based on principles of correctness, lawfulness and transparency. The processing can be carried out using manual, paper, electronic and IT tools with methods strictly related to the purposes for which the data are processed and in any case in compliance with the provisions of art. 32 GDPR regarding security measures and through the use of suitable procedures that avoid the risk of loss, computerized access, illicit use and dissemination.
The data are used and processed in a computerized and automated way only for improving our services.
With reference to the data processed through the use of cookies, please see below.
Data recipients
The personal data processed by the Data Controller will not be disclosed, i.e. it will not be disclosed to indeterminate subjects, in any possible form.
The Data Controller will be able to access the data. In particular, based on the roles assigned and tasks performed, some workers have been entitled to process personal data, within the limits of their competences and in accordance with the instructions given to them by the Data Controller.
They may also be communicated, within the strictly necessary limits, to external subjects who collaborate with the Data Controller who will assume, depending on the case, the role of data processors or independent data controllers; these subjects include: auditing firms, law firms, payment or communication service providers, physical products providers, server provider, database service provider, email and newsletter service providers, call center service providers, customer success and CRM services, banks and credit institutions, as well as all subjects entitled to access it by virtue of the provisions of the law, regulations, community regulations.
We will share Data with third parties if necessary, for the purposes, or following a request from a national authority, or following a court ruling, or if required by law, or if necessary to investigate and defend against third-party requests or allegations, or to exercise and protect the rights and safety of Layla, our members and staff; or if you have (explicitly) given your consent.
Data transfer
International transfers - your personal data may be transferred to and processed in the United States and other jurisdictions where Layla and its service providers operate. Where UK GDPR or EU GDPR applies and we transfer personal data outside the UK or EEA, we use appropriate safeguards such as Standard Contractual Clauses and where applicable the UK International Data Transfer Addendum, or another lawful transfer mechanism. You may request information about these safeguards by contacting legal@layla.eco.
Storage of data
The Data Controller keeps and processes personal data for the time necessary to fulfil the indicated purposes and as long as there is a contractual and/or legitimate interest relationship. Subsequently, personal data will be stored - and not processed further - for the time established by the current provisions on civil and fiscal matters.
We store the data of the data subject for the time required for the fulfilment of the intended purpose and/or until the data subject cancels his account and subscription or until the retention terms established by law make it necessary to archive. Finally, in accordance with the law, the data is deleted or its processing restricted.
We are required to keep your data for as long as you have a subscription with us. If the Data Subject residing in the EU stops using our services without requesting to delete your information, we will keep the data for 24 months after the last interaction with any point of contact.
If the Data Subject decides to delete your account, all data on his account held by Layla will be removed, with the exception of the following: data necessary for the fulfilment of contractual obligations or compliance with the conservation obligations required by law they will not be eliminated but minimized to the extent necessary.
A request for deletion does not affect the Data, if their storage is required by law or for other specific purposes.
We retain device and event data for as long as needed to provide the services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on data type, subscription status, and legal requirements. Where possible, we de identify or aggregate data for analytics and improvement.
Information on the sending of newsletters and commercial communications
For the purposes of the operation and use of the Layla Platform, the Data Controller will use the data provided by registered users to send communications relating to the products and services offered and other information communications, newsletters, promotional communications, including commercial ones (referring to services similar to those to which the data subject has signed up) with automated methods of contact by email or via push notifications.
In relation to this processing, the indications referred to in this information are valid with the addition of the following clarifications:
1. The Data Subject, by registering on Layla and providing his contact details, gives his consent to the sending of such communications. The processing referred to in this paragraph does not require the explicit consent of the data subject as the sending of these communications is necessary for the purpose of providing the service or is authorized pursuant to art. 6 par. 1 f) under GDPR.
2. In case of consent of the data subject, other commercial communications not included among those indicated above could also be sent.
3. The possibility is reserved for the data subject to oppose this processing by using the appropriate page on the platform to choose which notifications to receive or by contacting the Data Controller at the email address indicated above. The data subject is however informed that the refusal to receive such communications could compromise the experience of using the Services.
4. The data provided will be used with IT means for the sole purpose of providing the requested service and, for this reason, will be kept exclusively for the period in which it will be active, unless they are necessary for the other purposes indicated above.
5. For the purpose of sending such communications, contact details and other useful information will be transmitted to suppliers of the newsletter service.
Information on the use of cookies and other tracking tools
Our services use (for technical reasons, to improve services, for marketing purposes and to track the user experience) various tracking tools including Google Analytics and Google Firebase, etc.
Cookies. This paragraph is intended to inform users of our website on how to manage their personal data by providing information relating to the processing of data through cookies. Our website and our app automatically collect some data during user visits. These are data that are used in order to verify the correct functioning of the services. The data collected with cookies includes Internet Protocol (IP) address; type of browser used to connect to the website; date and time of the visit to the website; web page of origin; number of clicks. This data is managed through cookies. Cookies are small text files that websites visited by users send to their devices, where they are stored and then retransmitted to these websites on subsequent visits. So-called "third party" cookies, however, are sent by a website other than the one the user is visiting.
Cookies allow our website to recognize the device and are intended to facilitate efficient navigation between pages.
All cookies other than technical ones are installed only following the consent expressed by the data subject. The first time you visit the website, accept this installation by clicking on the appropriate button on the short information banner on the landing page. Our website uses technical cookies: they are those necessary for the management of the login functions, for the management of the game functions and in general for the operation of the website. The use of these cookies does not provide for the collection of the consent of the data subject: everyone can disable them through the settings of their browser.
Below are the links to the help desk of the main browsers where you can find information on how to disable or delete cookies:
- Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac Clearly, blocking cookies will directly affect the browsing experience of the data subject on our website and could prevent the operation of the website, participation in games and the use of services. Our website also uses third-party cookies, i.e. set by website managers or servers other than the Data Controller. When the data subject clicks on the button accepting the use of cookies, they are installed. The method of processing the data collected by these cookies is governed by the privacy policies of the individual social networks, which are: Google: http://www.google.com/intl/en/policies/privacy/ Our website includes components transmitted by Google Analytics and Google Firebase (the analytics services provided by Google). These cookies are used to analyse information on the behaviour of use of our website by the data subject (pages visited, time spent on the website, etc.). You can prevent the use of these cookies in your browser by installing a special add-on available at the following link https://tools.google.com/dlpage/gaoptout At this link https://support.google.com/analytics/answer/6004245?hl=en you will find further information on the use and management of data transmitted by Google Analytics. The data collected through social platforms and other cookies may be shared with services located outside the European Union area. Email opening tracking. We remind you that we evaluate the behaviour of the data subject when reading emails with the help of so-called web beacons or tracking pixels. With this information integrated, we can create a user profile to personalise marketing emails/push messages. We collect data when you "Click" on our emails, or any links, and combine that data with your actions in the products. You can withdraw your consent to marketing emails and push messages at any time by clicking on the link at the end of the email or by changing your device's push message settings. We store tracking information as long as you are subscribed to our marketing emails.
Rights of the Data Subject
The Data Subject, if the limitations provided by law do not apply, has the following rights:
1. right to obtain from the Data Controller confirmation as to whether or not personal data concerning him/her is being processed and, in this case, the right to obtain access to the data and additional information listed in art. 15 GDPR;
2. right to obtain from the Data Controller the correction of inaccurate personal data concerning him/her without undue delay; taking into account the purposes of the processing, the data subject also has the right to obtain the integration of incomplete personal data, also by providing an additional declaration;
3. right to obtain from the Data Controller, without undue delay, the cancellation of personal data concerning him/her, where one of the reasons indicated by Article 17 of the GDPR exists;
4. right to obtain from the Data Controller the limitation of processing when one of the hypotheses listed by Article 18 of the GDPR occurs; oppose the processing of personal data, when possible;
5. right to receive personal data concerning him/her; right to transmit such data to another data controller without impediments by the Data Controller, if the provisions of art. 20 GDPR should apply.
Each Data Subject can exercise their rights by sending an email request to the Data Controller, to the email addresses indicated in this statement, using the attached form (link to * Attachment 1- Data Subject' rights exercise form).
The Data Subject also has the right to lodge a complaint if he considers that the processing of personal data does not comply with the provisions of the law; this complaint can be made by registered letter with return receipt addressed to the supervisory authority. A list of Supervisory Authorities is available here https://ec.europa.eu/newsroom/article29/items/612080/en.
Terms of Service
Our Terms of Service https://layla.eco/terms-and-conditions take precedence over any conflicting Privacy Policy provision contained herein.
U.S. privacy rights: Depending on your state of residence, you may have rights to request access to, deletion of, correction of, or a copy of your personal information, and to opt out of certain processing such as targeted advertising or certain disclosures of personal information. To submit a request, contact us at help@layla.eco or legal@layla.eco. We may need to verify your identity. We do not discriminate against users for exercising privacy rights.
Targeted advertising opt out: If we process personal information for targeted advertising as defined by applicable U.S. state laws, you may opt out by contacting us or by using controls made available in our website cookie banner where applicable.
Canada: If you are in Canada, you may request access to and correction of your personal information. If you have concerns, you may contact us using the details above and we will investigate and respond. You may also have the right to escalate a complaint to the appropriate privacy regulator.
Japan: If you are in Japan, we will handle personal information in accordance with applicable Japanese law, including the Act on the Protection of Personal Information. We will provide required disclosures regarding purposes of use and will respond to requests as required by law.
Changes to Privacy Policy
The Data Controller reserves the right to make changes to this information at any time, giving notice to the data subjects by publishing it on this website and in any other ways required by law. The data subject who continues to use Layla app after the publication of the changes by visiting this website (https://laylaelectric.com/) or any other website connected to Layla domains or subdomains (layla.eco) and using the Layla Platform and services, accepts these changes without reserve. We will notify you when we make material changes that you need to be aware of.
This Privacy Policy supersedes any earlier version.
Last Updated: February 23, 2026
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: help@layla.eco
Address: 730 Arizona Ave Santa Monica, CA 90401